New Era Fact Sheet
EXECUTIVE TEAM
| Christopher H. Koch |
Chief Executive Officer |
| Peter Augustine |
President |
| Raymond Barry |
Chief Financial Officer |
| Jim Grundtisch |
Sr. Vice President, Global Sales |
| Gerry Matos |
Sr. Vice President, Marketing |
| Tim Freer |
Vice President, Global Human Resources |
| Jack Mehltretter |
Vice President, Information Technology |
| Bill Adams |
Vice President, U.S. Sales |
| Jim Patterson |
Vice President, Operations |
| Matthew Reeves |
Representative Director, New Era Japan |
MISSION
Since 1920, New Era has been the world’s premier headwear brand. Our products transcend time, culture, sport and fashion, and allow you to uniquely express your personality and style. Our focus is, has been, and always will be on creations that are inspired, designed and handcrafted to fit your life.
ABOUT NEW ERA
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.
PRODUCT
Headwear: Caps in a variety of styles including the 59FIFTY and 49FORTY, Beanies, Buckets, Knits, Truckers and Visors as well as Military and Gatsby style caps
Apparel: We’re known around the globe for our quality headwear; yet in 2008, we launched an apparel line created with the same care, craftsmanship and attention to detail as our signature 59FIFTY fitteds.
LOCATIONS/FACILITIES
| Buffalo, NY World Headquarters |
Derby, NY |
| Administrative |
Manufacturing |
|
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| Irvine, CA |
Jackson, AL |
| Marketing & Sales |
Manufacturing |
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| Mobile, AL |
Demopolis, AL |
| Distribution |
Manufacturing |
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| Westcott, UK, European HQ |
Paris, France |
| Marketing, Sales & Distribution |
Sales |
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| Toronto, Canada |
Tokyo, Japan |
| Marketing, Sales & Distribution |
Marketing & Sales |
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| Hong Kong |
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| Marketing, Sales & Distribution |
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| Cologne, Germany |
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| Marketing & Sales |
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LICENSORS
New Era holds over 200 licenses to produce headwear for entities including, but not limited to:
Major League Baseball
Little League Baseball
National Hockey League
National Basketball Association
Collegiate Licensing Company
Minor League Baseball
Baseball Canada
USA Hockey
Hardwood Classics
Arena Football League
TaylorMade Titleist
KEY RETAILERS
New Era caps are sold in large sports retailers like:
• Hat World/Lids (US)
• Champs/Foot Locker (US)
• Dick’s (US)
• JD (United Kingdom)
• Kaufhof (Germany)
• Athletes World (Canada)
• World of Sports (APAC)
• Aeon (Japan)
as well as in smaller, more fashionable boutiques stores like:
• Snyx (US)
• Dave’s Quality Meats (US)
• Fames (Japan)
• Global Sports (UK)
• Frontrunner (Holland)
• Goodfoot (Canada)
• Soul Clothing (APAC)
• Cap Collector One (Japan)
