-- Lee to Reveal New Limited Edition Yankees Cap and Conduct Autograph Signing for Fans --
BUFFALO, NY (September 24, 2009) – New Era Cap Co., Inc., the leading headwear designer and official on-field cap for Major League Baseball, along with legendary filmmaker and dedicated New York Sports fan Spike Lee, are set to unveil the latest addition to the “Spike Lee Joint” cap collection on September 25, 2009, at Yankee Stadium. The Yankee inspired cap, dubbed “Spike Lee Joint 2.0,” is the second cap in the “Spike Lee Joint” series, which launched in 2008, and the third cap Spike Lee has created for New Era.
As a life-long Yankee fan, Spike Lee drew his inspiration for the cap from the New York Yankees 26 World Series Championships. “When it came time to design another cap with New Era, it seemed fitting that it represent the most decorated franchise in professional sports - the New York Yankees,” said Spike Lee. “On the cap, I inscribed each year the Yankees won the championship. Now I'm just hoping we can add the year 2009 to that list come October!”
In total, only 750 caps will be made available to the public exclusively at the New Era Flagship store at Yankee Stadium, the New Era: New York Flagship store in Soho and participating Lids stores in New York City. The cap comes in a special commemorative box and can be purchased for $75.
“It’s always an honor and a pleasure to work with a creative force like Spike Lee. The fact that his Yankees inspired commemorative cap coincides with the team’s race for the pennant is an added bonus for any Yankee fan,” said Gerry Matos, Senior VP of Marketing at New Era.
Spike Lee will be on-site at Yankee Stadium on September 25th for the official launch of the cap and will be conducting an autograph signing from 5:30-6:45 pm at the New Era Flagship inside the Stadium.
The New Era/Spike Lee relationship first began in 1996 when Lee approached New Era to request a one-of-a-kind red New York Yankees fitted. New Era fulfilled Spike’s request and sent the cap to him to wear to the World Series that year. This subsequently launched the beginning of a “new era” of fitted fashion caps for New Era and aXX partnership. Since then, Lee has produced three TV campaigns for New Era and was one of the first celebrities to design a “Capture The Flag” limited edition cap for New Era's 50th Anniversary celebration of the 59FIFTY fitted cap.
New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era Cap is a Participating Company (PC) of the Fair Labor Association.
Contact
Dana Marciniak
New Era Cap
716-604-9000 x1459
dana.marciniak@neweracap.com
