BUFFALO, NY (January 28, 2009) – New Era Cap is known around the globe for its quality headwear; next Spring the brand will launch an apparel line created with the same care, craftsmanship and attention to detail as its signature 59FIFTY fitteds. New Era, the premier global headwear designer, developer and manufacturer, will preview its Spring 2009 apparel collection at MAGIC in Las Vegas this August.
After the global success of New Era in the headwear category the launch of its Apparel range is eagerly anticipated amongst its hardcore consumers. “It’s the natural progression for our company to be in the Apparel business,” states Peter Lee, Chief Operating Officer of New Era Europe. “We have immense experience in innovating with hot new looks across the globe and we shall drive that energy into this business. We have a long term aim to be successful and relevant in this sector and will not be detracted from our long term vision.”
This authentic men’s streetwear collection celebrates individuality through a focus on global style and brand authenticity. It rises above sport, pop culture and fashion to speak directly to today’s young and trendy generation.
The collection is separated into three distinct styles, each with hook up caps to complete the look.
o To celebrate New Era's long standing American sports heritage offers a line of apparel that features a tailored collegiate silhouette and street wear inspired trends from cities across the globe. Marked by a red label, it is a range of “clean cut” looks that includes classic pieces such as hooded tops, knitwear and track pants.
o A fuchsia label denotes the range that blends fashion, music and lifestyle with the New Era brand. The line merges the street inspired styles of cosmopolitan cities like New York, LA, London, Paris and Milan with the multi-cultural trends of Asia, South America. By including an international flair, this line offers a unique look which appeals to both individualistic and collectivistic consumers.
o New Era is built upon the foundation of a true icon: the 59FIFTY fitted cap. A black label represents the collection that honors this longstanding reputation. By taking the iconic elements of the 59FIFTY and creatively applying them to premium quality clothing, we are staying true to our roots. This collection truly transcends lifestyle boundaries and allows the transatlantic consumer to fully express their style and mood.
“The main source of inspiration for the New Era apparel collection is the essence of individual style and how fashion lovers interpret the way in which the garments are worn; every piece we adopt becomes unique to the individual,” said Walé Adeyemi, British fashion designer and Creative Director of Apparel. “The collection aims to reach a transatlantic consumer with premium streetwear inspired garments that are handcrafted to fit your life.”
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About New Era
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association. For more information, visit www.neweracap.com.
FOR IMMEDIATE RELEASE CONTACT
Dana Marciniak, Corp. Communications
716-604-9259
dana.marciniak@neweracap.com 
