The people have spoken and New Era Cap has delivered…A new 59FIFTY cap collection inspired by our 44th President. To coincide with the January 20th landmark inauguration day of our first African-American president, New Era Cap, the leading headwear designer and manufacturer, will launch an inauguration of its own just five days prior on January 15th with the release of the Barack Obama-Inspired 59FIFTY cap collection.
Playing off one of New Era's most successful cap collections, The Definition Series, the Barack Obama-Inspired collection features designs and definitions drawn from the phrases that made his campaign one to remember, including “Hope,” “Dream,” “Change,” and “Progress.” Also included in the line will be a red and black “Obama 44th President” cap.
These limited-edition caps will be available exclusively at New Era Flagship stores in Buffalo, New York and Atlanta as well as two retailers: “The Villa” in Philadelphia and “Finish Line” in Chicago and Washington, DC. The caps are priced at approximately $35.
New Era will donate a portion of the proceeds from every cap sold to charity.
About New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Lifestyle, Women and Fashion/Street. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.
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Contacts:
Dana Marciniak, New Era Cap Co.
(716) 604.9259
dana.marciniak@neweracap.com
Matthew McNichol, DKC
(212) 981.5139
matthew_mcnichol@dkcnews.com
