New Era Cap Company, Inc., the premier, global headwear designer and manufacturer, today announced that it will launch Greek hip hop star Nivo’s Capture the Flag 59FIFTY on Wednesday, March 12 at 9pm at the Athens Mall in Greece at an exclusive event to celebrate Nivo’s award for his gold record.

Nikos ‘NiVo’ Vourliotis is the front man of Goin’ Through, one of the most influential hip hop groups in Greece. Nivo also owns a record label ‘Family The Label’ which has been releasing major hip hop records for over ten years. With a remarkable portfolio to date, Nivo was an ideal candidate to design a cap for New Era’s Capture The Flag series. His 59FIFTY is made with a black satin exterior, camouflage print visor which reaches across the front two panels, and a green button. Front embroidery features a gold and silver stitch calling out a raised ‘Nivo’ signature. Rear embroidery simply represents the Family The Label logo. The cap’s finishing touches include the Greek flag in a golden raised stitch located on the right hand panel.

Nivo said: “Seeing the list of past CTF participants, I could not be more pleased from this honor that New Era Cap has given me. The process was easier than I expected as I received great direction from the New Era design team.”

New Era’s Capture the Flag series of headwear, designed by select celebrities, was launched in 2004 in celebration the New Era 59FIFTY’s 50th anniversary. A Portion of the proceeds for each Capture the Flag design will go to the charity of the guest designer’s choice. The Capture the Flag series highlights New Era’s ability to produce highly customized headwear that is driven by and made for the most unique individuals in the world. Capture the Flag’s alumni include: Filmmaker Spike Lee, Canada’s DJ A-Trak, U.S. Snowboarder Jake Burton, MLB Pitcher Roger Clemens, Rapper Fabolous, and U.S. Skate Boarder Stevie Williams.

New Era Cap Europe, launched in 2003, is a subsidiary of New Era Cap Co., Inc., with offices in London, France and Germany. New Era Cap, established in 1920 and located in Buffalo, New York, has been the world’s premier headwear brand with products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, some of the Company’s core markets include Action Sports, Kids, Fan, Suburban, Women and Fashion/Lifestyle. New Era employs about 1,700 people world-wide between the United States and the company’s additional operations in Canada, Japan and Hong Kong.

New Era’s different cap styles have roots that date back to the 1950s. The most popular silhouette is the 59FIFTY Fitted. The 59FIFTY is a true icon for the company with features that have set the standard for much of the industry. The 49FORTY a low-profile cousin to the 59FIFTY is fitted, but offers a more contoured and casual look. The 39THIRTY can be described as a true fan cap with its stretch-comfort fit and classic styling.

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Contact:
Samantha Fogden
+44 1296 655 166
samantha.fogden@neweracap.com