-Limited Edition Headwear and T-Shirts Tell the Story of Pirate Legends-

BUFFALO, NY (February 2008) – New Era Cap Co., Inc., the leading headwear designer and manufacturer, announced today that some of the most legendary pirates have finally been captured…in a cap and t-shirt that is. Playing off one of the most popular themes of 2007, New Era has released five pirate-themed caps and t-shirts that will surely grab the attention of fans and collectors.

Titled the Legend Series, the 59FIFTY caps and t-shirts feature the following legendary pirates:

• Black Bart – This black fitted cap reflects Bart’s dapper attire. It’s said that Bart would wear a hat with a red feather at all times and a diamond cross around his neck.
• Blackbeard – This 59FIFTY cap captures this English pirate’s signature trait. Legend has it that Blackbeard would light the hemp he had woven into his beard to scare his enemies during battles.
• Calico Jack – This white fitted cap with squid tentacles represents this English pirate’s stylish wardrobe choice as he sailed the deep seas: a white calico shirt.
• Captain Kidd – The inspiration for this black fitted cap came from the story that while in possession of one of the greatest pirate treasures ever, Captain Kidd tried to trick his mates and enemies, but ended up experiencing a gruesome death by hanging instead.
• Sir Frances Drake – This black fitted cap features a series of skulls representing the men Drake killed during his time as a pirate; and the steering wheel speaks to the infamous ship he commanded.

Each Legend Series cap and t-shirt combo will come packaged in a black New Era display box with satin lining; and be sold at various retail partners around the country. The retail price for these exclusive caps and shirts is $59.99.

New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company, headquartered in Buffalo, New York, employs approximately 1,700 people world-wide in New York, Alabama and at its operations in Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

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Contact:
Dana Marciniak , New Era Cap Co.
(716) 604.9259
dana.marciniak@neweracap.com