IRVINE, CA (February 12, 2008) – New Era Cap Company, the leading headwear designer and manufacturer, is proud to announce the much anticipated release of its CAPTURE THE FLAG® | JAMES STEWART cap, the latest creation to be added to New Era’s artist-inspired collection and the first one designed within the motocross industry.

James Stewart, professional motocross champion, designed the cap himself with details ranging from suede to satin to gold accents. The design truly reflects James’ strong personality and his ability to continually take it to the next level. Accompanied by a black ostrich collector’s box and a hand-signed authenticity card, the cap is due to hit retail on February 16, 2008, and will be available at www.neweracap.com and www.foxracing.com for $125.00. With only 288 units available worldwide, this cap is extremely limited.

CAPTURE THE FLAG®, introduced in 2004, is a collection of artist-inspired headwear, designed by individuals who are pioneers in their own right, symbolizing passion, constant change and capturing the essence of originality. All designs are created on New Era’s signature 59FIFTY fitted giving all the caps that authentic style that’s so well known. Each collection, designed by past artists including Spike Lee, Jake Burton and The Game, is produced in extremely limited quantities establishing CAPTURE THE FLAG® as one of the most sought after collections.

To see an interview with James and hear him talk about the project, go to www.neweracap.com and find additional details regarding CAPTURE THE FLAG® | JAMES STEWART.


About New Era Cap
Since 1920, New Era Cap, located in Buffalo, New York, has been the world’s premier headwear brand with products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. Some of the Company’s core markets include Action Sports, Children, Fan, Suburban, Women and Fashion/Lifestyle. The Company employs people in New York, Alabama and at its operations in Canada, Europe and Japan. New Era is a ‘Category A’ affiliate of the Fair Labor Association.

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Contact
New Era Action Sports                                
Braden Dahl, Marketing Manager                
877.215.2748
braden.dahl@neweracap.com