Date: August 24, 2007

In response to the situation in New York City regarding our caps, we’d like to offer the following statement on behalf of New Era Cap.

It is our mission at New Era to create, design and market headwear that follows fashion trends around the world. Recently, it has been brought to our attention that some combinations of icons and colors on a select number of our caps could be too closely perceived to be in association with gangs.

In response, we, along with Major League Baseball (MLB) have pulled those caps.

In addition, as part of our ongoing effort to ensure that there is no possibility that our products are seen as promoting gangs or gang related activity, we are working closely with MLB and continuing our internal efforts with local gang suppression units to better understand gang symbols, names and locations.

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Dana Marciniak 
Corporate Communications Manager
716.536.9913 (cell)
dana.marciniak@neweracap.com