*** MEDIA ALERT ***


BILLS PLAYERS TO VISIT NEW ERA BUFFALO STORE TO PROMOTE KEVIN EVERETT CAP

-- Brian Moorman and some teammates to autograph Everett caps --


WHO: New Era Cap Company, the Buffalo-based headwear manufacturer

WHAT: Last week, New Era began selling custom designed caps honoring injured
Buffalo Bills player, Kevin Everett. In one week, fans and friends raised over $2,400 for spinal cord research.

Tomorrow, his fellow teammates including Brian Moorman, will be on-site at the New Era Buffalo Store to sign Everett caps for any consumer.

There is a limited supply of caps available, which will sell for $15 - $20 depending on the style.


WHEN: Wed., October 17th
5:30 pm

WHERE: New Era Buffalo Flagship Store
160 Delaware Avenue
Buffalo, NY 14202

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CONTACT: 
Dana Marciniak
Corporate Communications Manager
(716) 536-9913
dana.marciniak@neweracap.com