*** MEDIA ALERT ***

NEW ERA TO SELL CAPS HONORING BUFFALO BILLS PLAYER KEVIN EVERETT

-- Everett’s Teammates Help Design Cap --


WHO: New Era Cap Company, the Buffalo-based headwear manufacturer;

WHAT: New Era, together with some of Kevin Everett’s teammates including Brian Moorman, J.P. Losman, Lee Evans and Rosco Parrish, have designed a cap honoring, remembering and supporting the injured player.

On September 9th, Everett suffered a potentially fatal injury to his spine during a game against Denver. Since then, Everett, at home in Houston, TX, has been making great strides towards his recovery.

To show Kevin his spirit and determination will never be forgotten, his teammates made sure that his initials, “K.E.” and his number, #85, were front and center on the cap. On the back, they chose a phrase that everyone, at one point or another in their lives, can relate to: “Adversity Introduces Us To Ourselves.”

There is a limited supply of caps, which will sell for $15 - $20 depending on the style, with all proceeds going directly to Kevin’s charity.

WHEN: Caps will be on sale beginning Wed., October 10th in the afternoon

WHERE: New Era Buffalo Flagship Store
160 Delaware Avenue
Buffalo, NY 14202

###

CONTACT:
Dana Marciniak
Corporate Communications Manager
(716) 536-9913
dana.marciniak@neweracap.com