March 30, 2009 (BUFFALO, NY) - Every aspiring baseball player dreams of receiving his own official New Era cap and uniform as part of his call-up to the Major Leagues for the first time. The cap signifies the fulfillment of a lifetime of sacrifice and dedication. Coming off New Era’s 2008 campaign theme of "There are two ways to get one," this latest promotion, "The Call Up" program is a multi-faceted campaign that treats fans like minor league players – both can "get called up" to the big leagues at any moment.
New Era will have a three tier approach to promote this new campaign – Retail, MLB.com and in-stadium participation. Here are some highlights for each component:
Retail:
· Grand prize is a VIP experience at the 2009 All-Star Game in St. Louis
· Call-up focused ads
· Web banner on retailer website
· Call-up section on New Era’s website
· Text to win promotion
· Coupons or gift with purchases for registrants entering the contest at select retail locations
MLB.com:
· Create a specified Call-up blog on mlb.com
· Web banners on MLB.com
· Detailed information on players who are "called up" during the 2009 MLB season
· Season long profile of top prospects in the minor leaguers which fans can track their progress and root them onto the next level
In-Stadium:
· Call up program will give fans at a limited number of major league games the chance to text to win an assortment of "call-up" that includes seat and on field batting practice experience, line-up card exchanges and other Major League experiences.
· Registrants will receive a special discount off for New Era caps on shop.mlb.com
About New Era Cap
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association.
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Contacts:
Dana Marciniak
New Era Cap Co.
(716) 604.9259
dana.marciniak@neweracap.com
Philip Crimaldi
Dan Klores Communications
(212) 981.5131
Philip_crimaldi@dkcnews.com
