-- New Era to provide more available product and merchandise options for Bills fans --
BUFFALO, N.Y. – The Buffalo Bills announced today a new advertising relationship with Buffalo based headwear designer and manufacturer, 
New Era Cap Company, Inc. New Era locally supports Buffalo football at all levels and officially launched a Buffalo Football Collection at Draft Day on April 25, 2009.
The collection of headwear and apparel is inspired by the long-standing sports heritage and the great legacy of the community. The items will be available at Buffalo Bills retail locations, New Era's Buffalo Flagship store and online at www.buffalobills.com and www.neweracap.com. New Era will also introduce new products featuring player-designed caps later this summer before the Bills Opening Day kickoff.
“New Era is a local company with a nationally recognized brand, and they are known for their high quality products,” said Bruce Popko, the Bills Sr. VP of Business Development “We intend to provide Bills fans with a wide array of merchandise options throughout all Bills retail locations.”
“The Bills have one of the most recognizable brands in all of sports and we are especially thrilled to team with them during their historic 50th Season,” said Gerry Matos, Senior VP of Marketing at New Era. “This headwear and apparel will give Bills fans new and exciting options to show their love of our hometown team.”
About New Era
Founded in 1920, New Era Cap Company, Inc., the leading headwear manufacturer and creator of New Era Apparel, brings to market products that transcend time, culture, sport and fashion. Producing more than 35 million caps per year, New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their Minor League affiliates and maintaining agreements with other licensed entities. On the street, New Era is known as the Originator of the True Fitted for its signature cap style, the 59FIFTY. The Company is headquartered in Buffalo, New York and operates facilities in Alabama, Canada, Europe, Japan and Hong Kong. New Era is a ‘Category A’ affiliate of the Fair Labor Association. For more information, visit www.neweracap.com.
About the Buffalo Bills
Founded in 1959, the Buffalo Bills are one of the most storied franchises in the National Football League (NFL). The Bills have won two American Football League (AFL) Championships (1964 - 1965) and won an NFL record four straight AFC Championships (1990 - 1993) that included four trips to the Super Bowl. The Bills are a progressive organization and pride themselves on the regionalization of their team. They hold their training camp in Rochester, NY and were the first NFL team ever to play a home game in Canada with the Bills Toronto Series that began in 2008. As Western New York’s top-rated sports and entertainment choice, the Bills annually entertain nearly one million fans at Ralph Wilson Stadium, produce the region’s number-one rated sports television programming, have one of the NFL’s largest fan clubs with the Bills Backers, and host the most visited team website in Western New York. Under the guidance of newly elected Hall of Fame member and original team founder, Ralph C. Wilson, Jr., the Bills will celebrate their 50th Season in 2009. For more Bills information visit buffalobills.com or call (716) 648-1800.
